The secret of online communities: keynote speech or master class
Based on two decades of experience, Maartje Blijleven shows you that communities are relevant in 3 ways: for you as a person, for you as a professional and for you as a company / brand. She also explains why communities have become urgent now, are a trend and in which ways you can best leverage them to stay relevant in a fast changing world. Based on many practical examples, she presents a step-by-step plan that you can use to get started in your own community. The use of social media and ways to grow your community will of course also be discussed.
Online communities are quickly becoming the big secret to many business’ and social movements’ growth and success. Today, the power of community, something that we have leaned on since the dawn of time, is what smart companies are relying on to nurture customer relationships, inform their strategies, develop better products and conduct market research - all in a meaningful, appealing and customer-centric way.
Other topics Maartje talks about:
Digital Technology
Take a journey through the world of digital technology over a two-hour period and learn which trends and developments in the past, present and in the future are interesting for running your business.
Digital transformation starts with the mindset of the upper management
Why leaders who dare to invest time, money and personal attention in community building and diversity, are the leaders who innovate, attract the right talent and successfully drive digital transformation.